Networking & Social Media

3 tips to immediately improve your LinkedIn experience

​1. Don’t comment under posts you don’t like. The LinkedIn algorithm pays attention to content you interact with and feeds you more like it!

If you post, “This is inappropriate for LinkedIn” a lot, you’re likely to be enlisted as a deputy on the LinkedIn Content Police Department.

2. Don’t complain about your LinkedIn feed, clean it up!

As you scroll your feed, if you notice certain connections liking or commenting on content you don’t enjoy, click the three dots at the top right corner of a post and select “Unfollow [Name].”

You’ll remain connected (if that’s what you want) but will no longer see them in your feed.

3. Scroll the activity tab in a person’s profile prior to accepting a connection request. Are their posts, shares, likes and comments quality or value-adding to you?

​Want to strengthen your LinkedIn profile?

Your HEADLINE is your WHAT. Ask, What do I do better than most people?

Let’s say you’re an Operations Process Consultant:

Operations Process Consultant | I turn around under-performing call center operations.

There it is. WHAT you do is your title, plus the ONE thing you do best.

Now, the SUMMARY is your HOW.

Simple 4-part formula:
→ 2-3 sentences expanding on the one thing in your headline (focus on core problem you solve)
→ Proof to back it up in a “Select Accomplishments” section
→ A call to action
→ Key word summary of skills you enjoy

4-PART SUMMARY:
There are many moving parts, processes, and people to orchestrate in call center operations. The biggest problem I see are the silos that create redundant processes and gaps that swallow up your customers. I help you see the big picture, close gaps, and delight – instead of frustrate – your customers.

Select Accomplishments:
* Increased customer satisfaction by 15% for a Fortune 500
* Reduced customer issue resolution time from 96 hours to 24 hours
* Streamlined processes to reduce annual overhead by $240K

If we have mutual interests, please send me an invitation to connect.

Expertise:
LEAN/Six Sigma, Process Mapping, CX, Journey Mapping

Voila! Is it easier than you thought?

Networking Tip: Help People Help You!

​Job seeker: Your networking outreach stinks! Okay, maybe not YOU, but most others.
No-no: “I’m looking for a new opportunity so please let me know if you hear of anything.”
Do some work up front to help people help you.

First:
📌Identify the kind of role you’re seeking.

Next, list out:
📌Your related experience and what you do best.
📌The value an employer will receive.

Finally, create your three-part networking conversation starter:
“I’m currently seeking a customer service team lead role. I have three years of operations experience improving processes and solving problems, which helps my employer provide better, consistent experiences to customers, increasing recent customer satisfaction scores by 12% .”

Short and sweet is key!

If you don’t know what you want, or what you do best, you are in the career discovery phase, not the job search phase. Take a step back to get clear.

LinkedIn Tip: Check Out Your Searchers!

​Job seekers: Here’s a gem LinkedIn feature you might not know about.

1. View your profile
2. Scroll down to “Your Dashboard”
3. Click “Search Appearances” box

dashboard

You’ll see 3 data points for search results you showed up in over the past week:
1. Where your searchers work
2. What your searchers do (title)
3. What keywords your searchers used
Act on this valuable information!
FIRST, are there recruiters in the list?
If so, chances are they have jobs to fill at their company. Check out the company page for each to see if there are openings that match your skills.
SECOND, view keywords you’re being found on. Are they spot on, or off base? Edit your profile SUMMARY and add (or update) a skills section at the bottom with the skills you want to attract, like this:

Areas of Experience:
Executive Coaching, Leadership Coaching, Career Discovery, Career Transition, Interview Preparation, StrengthsFinder & DiSC Workshops, Keynotes
THIRD, if you find postings you’re qualified for, click “See employees on LinkedIn” from the LI company page and see if you’re either connected to someone there, or if you have a 2nd connection who might introduce you to help you network into the company.

#linkedintip

Why You Shouldn’t Post Content Directly on LinkedIn Publisher

​I’ve written over 70 articles on LinkedIn, and I often like to provide people with links to my articles when they ask me questions about certain topics. I post links on my blog back to my articles on LinkedIn. Here are two reasons why I must stop writing directly on LinkedIn publisher, and will instead post content on my blog, and simply provide a link back to MY website within the LinkedIn publisher container.

1. The links stop working over time and point to the current top article on LinkedIn instead of mine. I’ve tested this on over a dozen articles. I click on a URL that  I’ve put on my blog that points back to a LinkedIn article, I see the URL is correct when it hits LinkedIn, and then the page refreshes and I’m taken to the top article that is currently on Pulse, with a message that my post is “no longer available.” Once working links just stop working. Something is not working under the covers for LinkedIn publisher. I am now having to post all the articles directly into my own blog and use those links to send to people, instead.

2. LinkedIn doesn’t do search optimization well, or at all.  My husband has tried to search for articles on LinkedIn with exact ​terms he knows are in the article, and nothing comes up in search. I tried it by pasting a unique sentence from an article. He’s right…Nothing came up. So I tried searching by the exact title. The search results had similar titles, but nothing that had my unique title. My article did not even show up in search results, yet other results that didn’t match showed up. What this means for you is you aren’t being found. That’s bad.

Bottom line, if you want to be able to send links to your articles, or be found in search, post your content on your own website or blog, and then push the link to your article on LinkedIn, but don’t put your content there.

I hope this helps you! I found out the hard way and now I’m having to paste the content of 70 articles into my blog.

All the best to you!